Studio F: The B2B hospitality furniture store

Bangalore based Studio F, a first of its kind B2B hospitality furniture store, offers complete furniture and interior product solutions for the hospitality domain, interior designers, architects and builders. Studio F offers an eclectic range of classy and versatile furniture as well as accessories and fittings. With the tagline, 'You Design, We deliver'; Studio F offers product solutions for any design. "Finding the right furniture often translates into international travel and related expenses. We specialise in sourcing furniture of the highest quality at competitive prices from the world's busiest furniture hubs like China, Malaysia, Indonesia, Thailand and Europe. We also help you reduce projects costs and lead time", says Vishal Bhawnani, Director, Studio F.

The highlight of this 20,000 sq ft flagship showroom is the model bedrooms and bathrooms which lets a buyer experience the product before he buys it. Besides the experiential advantage, it gives a good idea of optimum combinations of products available in the store. Studio F also offers customisation services for size, colours, fabrics, veneers, etc. For highly unique design concepts, there is an option of ordering exclusive custom made furniture too. The product range caters to every space within a hotel, including banquet, restaurant and bar, outdoor as well as exquisite pieces of accent furniture.

Studio F partners with leading brands for interior product solutions. Exclusive showrooms of associate brands like Dorma (architectural hardware), Indiana (wooden flooring), LG (air conditioning), Marshalls (wallpapers) and Adora (carpets) are housed within the premises. Added to these are designer bathroom solutions from Parryware Roca, furnishings from Pride, switches and LMS from Schneider, exterior tiles and natural stones from SK international, Asian Paints, lighting from BEPS and window solutions from Fenesta. Hence, providing customers with an opportunity to order the perfect room from floor to ceiling under one roof.

Studio F is part of the Rs 200 crore-plus Featherlite Group which ventured into hospitality with Evoma, a hotel with serviced offices. Speaking about the evolution of Studio F Manohar Gopal, CEO of Featherlite says, "Even with our experience and network in the furniture industry, sourcing the right products from overseas manufacturers proved to be a challenge. We wished there was a place, which could take our design and provide every product to realise it, taking care of all the hassles of import, quality control and so on. That's when we said 'why don't we start that place?"