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Masters of luxury
The Oberoi Group has sharpened the luxury hospitality experience
to a point where it competes with the best in the world. Express Hospitality
reviews its strategy so far
Since its inception in 1934, The Oberoi Group has honed its vision for luxury,
starting from its first single property, the Clarkes in Shimla, which has expanded
to all 33 properties under its umbrella today. The Oberoi Hotels and Resorts
was ranked Asia's leading hotel brand at the 2007 World Travel Awards. Since
the last decade, the group has redefined the luxury segment with the new luxury
leisure hotels that have a 'Vilas' suffix to their name.
In 2004, The Oberoi Group and Hilton International entered
into a strategic alliance for marketing and co-branding hotels in India under
the 'Trident Hilton' brand. While The Oberoi Group continued to plan, staff
and operate the hotels, Hilton International was responsible for the sales and
marketing of the hotels. The alliance was terminated soon after and effective
April 2008, 'Trident Hilton Hotels' in India has been rebranded as 'Trident
Hotels'. Effective April 2008, 'Trident Hilton' hotels located in Gurgaon (Delhi
National Capital Region), Agra, Jaipur, Udaipur, Cochin, Bhubaneswar and Chennai
are designated as 'Trident'. For example, 'Hilton Towers' in Mumbai is now 'Trident,
Nariman Point, Mumbai'. With the termination, and in addition to planning, staffing
and operating the hotels, The Oberoi Group also supports the sales and marketing
of Trident Hotels worldwide.
| The Oberoi Group owns and manages 33 properties across
several countries under the luxury 'Oberoi' and five-star 'Trident' brands.
The Group is also engaged in travel and tour services, car rentals, airport
bars and restaurants, in-flight catering, delicatessen products, project
management and corporate air charters. Internationally-recognised for all-round
excellence and unparalleled levels of service, Oberoi Hotels & Resorts
have received innumerable awards and accolades. A distinctive feature of
The Group's hotels is their highly motivated and well-trained staff that
provides the kind of attentive, personalised and warm service that is rare
today. Trident hotels are five-star hotels that have established a reputation
for excellence and are acknowledged for offering quality and value. |
As a part of the rebranding, Trident Hotels also launched its own dedicated
GDS Chain Code "TH". The new GDS code came into effect on 1st April,
2008, from which date all Trident hotels are available under the unique "TH"
designation, instead of the Hilton International code "HL".
The last decade has seen the emergence of luxury hotels under the Oberoi Group
both in India and abroad. The company is also putting efforts into its flight
catering business, where it has a strong presence. The modernisation of airports
and the growth in airline traffic is seen as fostering opportunity for the group
as a revenue-earning area of the hospitality business.
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