Newstrack

Export house Jensons enters domestic market

In talks with international co’s for imports; looks for dealers in metros

Sanjeev Bhar - New Delhi

After serving the export market for over 30 years in F&B service equipment, Jensons International is targeting the domestic front. Rahul Jain, partner in the company, said, "Considering the number of new hotels coming up, there will be an evident increase in the demand for F&B service equipment. We felt it is the most opportune time to bring our expertise in the stainless steel range of products into the domestic kitchen and food service equipment market through our brand Demonte."

The company has been into manufacturing and exporting the products to various nations across the world. Now it is also importing high-end products like chaffing dish, dispensers, anti-jamming gastronomy pans and covers, and display counters exclusively for the Indian market. "We are only six months old in the domestic market. At present, the focus on export is higher than catering to the domestic market but in two years, we aim to bring our sales for both international and domestic market at par with each other," Jain said. It is targeting all institutional canteens, restaurant and hotel segments.

Jensons is also in talks with some international companies to include some quality products for the Indian market. "We are in talks with some Korean and Australian firms for import of products, which will be exclusively marketed by us here. At present, we bring products from China like the UK-based company Sunnex, which is headquartered in Hong Kong but manufactured in China," he informed. The Indian government-recognised, ISO 9001:2000 certified export house is now on the lookout for a strong dealer network with presence in major metros, preferably on exclusivity contract. Jensons International is also looking to tap high-end skin clinics and parlours for its range of imported towel dispensing machines.