Micros Introduces RMS For India

Neeti Chopra - New Delhi

In the last few years, the revenue management concept, that is still at a nascent stage in India, has become increasingly complex and a necessity for all hotels, from five star resorts to budget sector chains. Realising the potential of Revenue Management Systems (RMS), Micros is now bringing these systems to India.

Says Leslie K Fancourt, product and implementation consultant, Revenue Management Systems, Asia Pacific region "We will start implementing our system with The Park Hotels who are quite eager to start using TopLine Profit (TLP). This will be our first project in India. We anticipate other Indian properties will soon realise that RMS plays a large role in increasing their bottom line."

Micros is currently offering three options, TopLine Profit (TLP) for a local installation, TopLine Profit Enterprise (TLPe), which is centrally hosted to support hundreds of corporate properties and TLP.net, an internet-based solution that can be subscribed to by module.

In addition the company is also offering Opera Revenue Management System powered by OPUS 2 Revenue Technologies, which is designed to work in concert with the Opera CRS and PMS applications. These Windows®-based revenue management systems are fully integrated, thereby eliminating the need for duplicate data entry. All reservation transactions are automatically and seamlessly communicated, allowing the system to deliver rate quotations every hour, so that your personnel can make appropriate adjustments as demand patterns shift. After gathering data from all reservation transactions, group blocks, and inventory changes, the system creates rate hurdles, which guide reservations agents to sell the most profitable stays at the most profitable rates. During high demand, for example, the rate hurdle will be high, shutting off discounted rates. During low demand, the hurdle will be lower, encouraging agents to sell to even the most price sensitive guests. As a result, revenues are optimised while rate resistance is minimised. After gathering data, the system creates rate hurdles, which guide reservations agents to sell the most profitable stays at the most profitable rates.

"Our target clientele are properties who want to increase their RevPar irrespective of the season. Although these hotels are already practising some form of yield management they are are willing to make changes where necessary in order to achieve higher revenues without compromising on their product," concluded Fancourt.