Mennen Ties Up With AI Camber For 3D Simulators

EH&C Staff - Bangalore

Mennen Hotels & Resorts Ltd (MHRL) has entered into a technological and sales tie up with a renowned UK based company AI Camber Entertainment Ltd, for the supply of motion ride simulators across Indian cities. MHRL is setting up a 3D virtual reality simulator ride theatres as part of the first phase in Mumbai, Pune, and Goa.

The agreement was signed by Paul Spence, sales and marketing director and Steve Judd, Technical Director on behalf of AI Group Limited, London and Dinesh Menon on behalf of MHRL on February 3, 2005 in Mumbai.

With this one can experience the joys of virtual gaming experience by May 2005 for the first time in India.

Key features:

1) Choice of 180 degree cylindrical, curved or flat screen.
2) Multi seats with drop and vibration.
3) Additional 4D effects: wind, aroma, leg ticklers, smoke, show lighting etc.
4) 3D vision and surround sound.
5) Packaged or bespoke solutions including 'content' production.

3D simulation attractions are huge attractions in theme parks and its appeal is not limited to children and the college crowd. Educational institutions have long been leaders in the growth of giant screen technology. Visionary institutions are recognizing the potential offered by ride simulation technology to really bring learning to life.

Through the imagination of a dynamic group of creative, engineering and management talents including Canadian television entrepreneur, City TV's Moses Znaimer, the simulator theatre experience was pioneered in 1983. One of the earliest experiences, Tour of the Universe, was launched in 1986 at the CN Tower and the simulator ride has been thrilling visitors from all over the world ever since. This was the first leisure application of sophisticated flight simulation, previously known only to pilots and experts in the aviation field. The simulator ride experience was later adopted by major theme parks and attractions around the world including Disney.

AI Group is the largest supplier of simulation attractions, effects theatres and experiential content for the education, entertainment and event marketing sectors worldwide.

Its products include capsule simulators, motion theatres, 3D/4D effects theatres and an extensive library of live action and computer-animated content in both 2D and 3D.

The company has total experience in concept design, theming, installation, training and on-going support.

AI Group's simulators have been installed at some of the most prestigious sites in the world including London Science Museum; Singapore Science Centre; the Smithsonian Air and Space Museum; NASA Astronaut Hall of Fame; Munich Airport; US National Air Force Museum and Space Centre, Houston. The company's equipment has also helped to promote major corporations and brands around the world including Sony PlayStation, Coca Cola, BMW, Land Rover, Ford Motor Company, Team Virgin Yamaha, Shell Oil and Unilever.

Mennen Group was formed to cater to the increasing demand in various sectors of entertainment and hospitality (Mennen Hotels and Resorts Ltd), infrastructure (Mennen Infrastructure Development Co Ltd), information technology (Mennen Infotech India Ltd) and retailing (Tender Hearts).

MHRL is also setting up an open air amphitheatre in Goa having a capacity of 3,000 people. It will have a large water body consisting of a musical fountain with water screen on which images and multimedia shows will be projected. A spectacular laser show will be choreographed along with sound, light and musical fountain. MHRL also intends to build a 275 room five star hotel.