India's Only Hospitality Business Weekly Issue dated - 8th September, 2003
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Club Mahindra Says e-Hello

EH&C Staff - Mumbai

Club Mahindra has just launched the electronic version of its holiday magazine ‘Hello’, which is distributed mainly to its members.

“The e-magazine is just one of the initiatives we have undertaken in our endeavour to get closer to our members. Our customer feedback has revealed that most of our members preserve old copies of ‘Hello’ to refer to when planning new holidays. The e-magazine will help simplify this process in an eco-friendly manner,” said Ravi Santhanam, managing director, Club Mahindra Holidays in a statement.

In addition to the new launch, Club Mahindra has launched four ‘Holiday Worlds’, intended to enable members to ‘virtually visit’ each resort and help plan where they can holiday in the next three seasons.

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