Jack Daniel’s Extends Porfolio

Jack Daniel’s has introduced two new super premium brands of imported whisky in India, Gentleman Jack and Silver Select. Gentleman Jack is available in India at approximately Rs 520 for 30 ml and Silver Select at Rs 800 for 30 ml. Jack Daniel’s is available at approximately Rs 400 for 30 ml. All three brands are available in five-star hotel chains like Oberoi, Taj Group and The Sheraton, besides being available at stand-alone outlets like Buzz, Blues, Delhi’s Devil etc. in Delhi and Geoffrey’s, Czar, Velocity, etc in Mumbai.

Gentleman Jack, known for its ultra smoothness, is twice charcoal mellowed, once before and once after ageing. It is light amber in colour, delicate, silky and soft in taste with a distinct flavour of caramel and fruit (black currant and mandarin) laced with vanilla and smoke.

Silver Select has a robust, full-bodied flavour, complemented by a distinctive charcoal-mellowed character of the house of Jack Daniel’s. The bold taste, with a flavour of toasted oak and intense vanilla and caramel essences. Once the spirit is charcoal-mellowed, each barrel is aged in selected areas of the warehouses where the whisky’s colour and taste deepen and mature an extra measure during the changing Tennessee seasons. To mark its distinctive nature, each bottle is hand-labelled with its barrel number and individual bottling date, signifying the distinct taste profile of a whisky from a single barrel.