‘We Manufacture A Wide Range Of Mattresses Made Of Coir, Steel Springs’

Sukhdeep Singh Khurana, director, Coirfoam (I) Pvt Ltd, in conversation with Reema Sisodia, speaks about the company and products offered for the hospitality industry. Excerpts

Could you give us a brief profile of your company and nature of its work?
Coirfoam (I) Pvt Ltd (CIPL) came into existence in 1977 by taking over the Rubberised Coir Unit set up at Faridabad, which had already exchanged two hands, without making much headway. At present the business is looked after jointly by Inderjit Singh Khurana and Raj Khurana in association with J P Agarwal and Pradeep Agarwal, who were actually responsible for bringing in the technology from Austria and floated this company and launched the CORFOM brand name in India.

It’s understood that Coirfoam has implemented unique practices to authenticate its products in the market, could you elaborate on the same?
The company has done quite a bit in the area of consumer protection. In 1985, we introduced a card system called the ‘Khazana card’ which was attached to each mattress to identify the original CORFOM product. This method was adopted with a view to safeguard our customer’s interests. Each card is punctiliously signed by a senior executive and is a unique system in itself. Besides, CORFOM was the first brand to have used the ‘scratch card’ which is used by most companies in the present times. The scratch card system itself was invented by the company’s general manager (commercial) in 1992. This helped majorly in ensuring the authenticity of our product range.

What would you consider as the key competency of your company?
The key competency of CIPL is the management of the company. They introduced the rubberised coir technology into India, way back in 1964 which makes us pioneers in the field. As result of this we have developed in-depth understanding of the mattress technology. Apart from this, we manufacture the widest range of mattresses made of coir, steel springs and soon, we propose to launch foam products also.

What are the various products offered by your company?
Our product range comprises bed mattresses of various types, spring bed frames, pillows, bath mats, sofa-cushions, window and central air-conditioning filters, and carpet underlays amongst others.

What is the market spread of your products? Who is your target segment?
We presently market our products in north of India only. Our products are in use by hotels, hospitals, guest houses and resorts. We cater to almost all market segments.

Have you launched any new products in the Indian market?
Besides launching spring mattresses in technical association with ICAM Italy last year, we have added to its range ‘pocketed spring mattresses’ and a new model called ‘sona super deluxe’ this year to meet the necessity of a soft cozy and cushion mattress.