SSTEEL Is The New Bar At Hotel Ashok

Anindita Chattopadhyay - New Delhi

The Garden Bar at Ashok Hotel, which fell into oblivion, re-emerged in its new avtaar as SSTEEL at a gala gathering held recently. Unveiled in the presence of Ashwani Lohani, the CMD, ITDC and Delhi’s glitterati, the bar will be managed on a profit-sharing basis by Broadway Enterprises, which owns the Broadway Hotel - one of the first deluxe hotels in Kashmir.

Broadway in association with the Pahalgam Group of Hotels won the bid early this year to manage three restaurants at Hotel Ashok on a profit-sharing basis under the flagship company Turkinz. The group will soon give Delhites a chance to relish exotic Lebanese cuisine and experience exquisite Kashmiri cuisine in the original, rich flavour of the valley, with the opening of two other joints Mashrabya and Kashmir Club at Hotel Ashok.

Arjun Amla, director, Broadway Enterprises, commenting on the unique offerings at SSTEEL said, “It will be Delhi’s own bar with a different ambience. A place that will be truly a connoisseur's delight offering the widest choice of spirits and a blend of abstract, contemporary and futuristic music. Service will be our key differentiating factor with all offerings at very affordable prices.

Talking about the decor he further added, “With an eye on a warehouse effect, the bar has been given an appearance of being positioned in an alley between two buildings. SSTEEL has an old warehouse look, complete with a high ceiling, charred brick work, steel vinyl walls, steel containers, street floodlights, high beams, steel girders and columns. Further, with very little effort due to its long rectangular space allocation, the place will lend itself to different kinds of launches and musical events, theme nights, fashion shows, etc.”

SSTEEL has a well-appointed bar offering some costly top-shelf Scotches and very expensive champagne. It boasts of the largest variety of intoxicants available at the first single piece longest bar counter Delhi has. This 2,500 square feet bar has a capacity to serve over 300 people at a time. It is also the first bar to have an exclusive beer counter on the left side of the main bar.

To compliment the drinks, there is an Oriental-flavoured snacks menu to begin with, to be followed by a rotational menu. There is a wooden dance floor with live music 365 nights a year.