Speciality Restaurants Looking To Add New Locations To Menu

Alan D’Mello - Mumbai

Speciality Restaurants Pvt Ltd, the Mumbai-based company which owns five popular food and beverage brands, is soon to set off on an expansion spree.

The company which claims to be the only fine dining chain in the country, has already successfully adapted the franchise business module to have some of its brands in most of India’s metros and important towns. “We have always been a franchise oriented operation,” said Anjan Chatterjee, director and the force behind, Speciality Restaurants.

Chatterjee’s flagship brand, the Chinese cuisine oriented ‘Mainland China’, is the oldest of the five brands and the one with the largest national presence. New Delhi is the only metro not to have this brand, but that will soon change if everything goes according to plan. “Final stages of talks are on for a Mainland China in the Capital, and thus will give us our first presence there,” said Chatterjee.

The other cities that are in talks with Speciality Restaurants franchise oriented brands include Kolkata in West Bengal and Pune in Maharashtra. Kolkata is in talks for ‘Oh, Calcutta!’, a concept which is focused on the 300-year old cuisine of that city. The company is not averse to have more than one of the same brand in the same city, provided the city can sustain the demand.

When asked what his USP is and what support he will offer his franchisees, Chatterjee says that, “For the trade, our real strong point is that we have a proven Standard Operating Procedure (SOP) in place. Out SOP has been arrived at over time and hence are practical. To a speciality restaurant franchisee, having an SOP is essential as he is clear of the investments and thus his returns.”

The other three brands of Speciality Restaurant are ‘Just Biryani’, ‘Mostly Kababs’ and ‘Sweet Bengal’.